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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
A) Engagement History
B) Marketing Cloud Account Engagement Activities Visualforce page
C) Advanced Dynamic Content
D) B2B Marketing Analytics
2. A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
A) The client did not un-pause the completion actions.
B) The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
C) The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
D) Kiosk mode was enabled on the form, so completion actions did not run.
3. Form or Form Handler? I need data de-duplication in the CRM.
A) Form Handler
B) Form
4. How should a user understand how many prospects are currently waiting on a step in an engagement program?
A) Download the report of the program.
B) Click on the step to view its report card.
C) Look at the tooltip above that step.
D) Pause the program and edit the step.
5. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
A) Progressive Profiling
B) reCaptcha
C) Always display even if previously completed
D) Dependent Fields
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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