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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
A. An approval process for sending
B. A verification step In the send automation
C. A nightly automation with a filter activity
Question #2
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
A. Ensure the Contact entry mode is No re-entry
B. Use the Update Contact a:
C. A Utilize exit criteria for the journey.
Question #3
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
A. Sender Profile
B. Sender Authentication Package
C. Brand Builder
Question #4
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A. Einstein Engagement Frequency
B. Sender Authentication Package
C. Send Throttling
Question #5
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
A. Download now
B. Out new mobile app
C. Download out new mobile app here
Solutions:
| Question #1 Answer: C | Question #2 Answer: C | Question #3 Answer: A | Question #4 Answer: C | Question #5 Answer: A |
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