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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Contact Builder and data architecture
|
| Topic 2: Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Topic 3: Email Marketing Operations | - Content and campaign execution
|
| Topic 4: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 5: Automation and Journeys | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
2. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
A) Content Creator and Marketing Cloud Viewer
B) Analyst and Marketing Cloud Viewer
C) Data Manager and Analyst
3. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
A) NTO requires SSL certificate configurations for Content Builder and Portfolio images
B) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C) A new sender profile needs to be leveraged for sending transactional emails
D) Multiple brand logos must be accommodated in an email header
4. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
A) Mobile Push
B) Mobile Connect
C) Journey Builder
D) Contact Builder
5. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A) Interaction Studio
B) Datorama
C) Google Marketing Platform
D) Einstein AI
Solutions:
| Question # 1 Answer: Only visible for members | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A,C | Question # 5 Answer: B |
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