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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Administration | 11% | - Recycle Bin capabilities - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Lead Management | 24% | - Automation rules: components and use cases - Segmentation rules - Lists: types, capabilities and creation - Completion actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Page actions |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
A. Engagement History
B. Marketing Cloud Account Engagement Activities Visualforce page
C. Advanced Dynamic Content
D. B2B Marketing Analytics
Question #2
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
A. The client did not un-pause the completion actions.
B. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
C. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
D. Kiosk mode was enabled on the form, so completion actions did not run.
Question #3
Form or Form Handler? I need data de-duplication in the CRM.
A. Form Handler
B. Form
Question #4
How should a user understand how many prospects are currently waiting on a step in an engagement program?
A. Download the report of the program.
B. Click on the step to view its report card.
C. Look at the tooltip above that step.
D. Pause the program and edit the step.
Question #5
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
A. Progressive Profiling
B. reCaptcha
C. Always display even if previously completed
D. Dependent Fields
Solutions:
| Question #1 Answer: A | Question #2 Answer: C | Question #3 Answer: B | Question #4 Answer: C | Question #5 Answer: A |
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