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IBM M2050-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce 'Sell' Offerings | 20% | - Retail and e-commerce platform capabilities - Multi-channel selling and store operations - Distributed order management and BOPIS |
| IBM Smarter Commerce Overview | 20% | - Key market trends and business challenges - Solution positioning and competitive landscape - Commerce lifecycle and value proposition |
| Smarter Commerce 'Market' Offerings | 20% | - Web analytics and customer segmentation - Interactive marketing and customer engagement - Personalization and campaign optimization |
| Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Service optimization and analytics - Collaboration networks and partner integration |
| Smarter Commerce 'Buy' Offerings | 25% | - Procurement and supply chain visibility - Cross-channel order management - Logistics and fulfillment capabilities |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question #1
Which of the following increases the complexity of trying to provide a seamless customer experience?
A. Many customers use a variety of touch points in the purchasing process.
B. A large and increasing number of customer segments with varying expectations.
C. All of the above.
D. Many business functions required for effective commerce are executed outside the enterprise.
Question #2
Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?
A. ILOG Optimization
B. Unica
C. WebSphere Commerce
D. Cognos
Question #3
Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?
A. ILOG Logistics Optimization
B. Sterling Transportation Management
C. Sterling Supply Chain Visibility
D. Sterling Order Management
Question #4
Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A. IBM Case Manager
B. Unica
C. ILOG
D. Retail Store Solutions
Question #5
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Distributed Order Management.
B. Logistics Management.
C. Customer Self Service.
D. Social Analytics.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: C | Question #3 Correct Answer: D | Question #4 Correct Answer: D | Question #5 Correct Answer: A |
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