Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
B) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
D) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.

2. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Reports, then Traffic Sources, then Referrers
B) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
C) Choosing Traffic Sources, then Inbound Links
D) Choose Traffic Sources, then Referring Sites

3. Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A) Conversion tracking helps the client see before and after performance for website optimizat ion.
B) Conversion tracking allows the client to see the profitability of a keyword.
C) Conversion tracking allows the client to see overall website performance.
D) Conversion tracking allows the client to track changes in bids for better return on investme nt.

4. You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

A) Pages per visit
B) Time on site goal
C) Referrers
D) URL destination goal

5. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Multiple campaigns will reduce the cost per click.
B) Only with multiple campaigns can the store use the geographical locations.
C) With multiple campaigns in one account you can set different daily budgets.
D) Multiple campaigns allow the store to target multiple countries.

Solutions: