Google adwords-search : Google Search Advertising Advanced Exam Practice Test

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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

A) Conversion
B) Client
C) Branding
D) Direct response

2. You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

A) The placement tool will automate the placement of the video ad throughout the Google Net work.
B) The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
C) The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
D) The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.

3. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Content policies
B) Editorial and format policies
C) Link policies
D) Quality policies

4. Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?

A) Content policies
B) Editorial and format policies
C) Quality
D) Link policies

5. Which of the following is true about measure of conversion in AdWords?

A) 0 conversion (one-per-click) and 5 conversions (many-per-click)
B) 1 conversion (one-per-click) and 2 conversions (many-per-click)
C) 1 conversion (ten-per-click) and 2 conversions (many-per-click)
D) 1 conversion (one-per-click) and 5 conversions (many-per-click)

Solutions: