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DMI PDMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Website & User Experience | 18% | - Responsive design & mobile optimization - Page speed & technical performance - Mobile UX/UI best practices |
| Topic 2: Mobile Marketing Strategy & Planning | 20% | - Mobile consumer behavior & journey mapping - Strategy development & goal setting - Role of mobile in integrated marketing |
| Topic 3: Mobile Analytics, Measurement & Compliance | 13% | - Key mobile KPIs & metrics - Data privacy, GDPR & regulatory rules - Tracking tools & reporting |
| Topic 4: Mobile Commerce & Apps | 12% | - Mobile commerce & payment solutions - App marketing, acquisition & retention - App store optimization (ASO) |
| Topic 5: Mobile Messaging & Communication | 15% | - Mobile email optimization - SMS & MMS marketing - Push notifications & in-app messaging |
| Topic 6: Mobile Advertising & Paid Media | 22% | - Search, display & social mobile ads - Targeting, bidding & campaign optimization - In-app advertising & formats |
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