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DMI PDDMv6.0 : Certified Digital Marketing Professional

PDDMv6.0

Exam Code: PDDMv6.0

Exam Name: Certified Digital Marketing Professional

Updated: Sep 01, 2026

Q & A: 0 Questions and Answers

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DMI PDDMv6.0 Exam Syllabus Topics:

SectionObjectives
Analytics & Data- Performance measurement
  • 1. KPIs and metrics
    • 2. Digital analytics tools
      • 3. Reporting and optimization
        Email Marketing & Automation- CRM and lifecycle marketing
        • 1. Marketing automation workflows
          • 2. Lead nurturing strategies
            • 3. Email campaign design
              Introduction to Digital Marketing- Digital marketing fundamentals
              • 1. Digital vs traditional marketing integration
                • 2. Marketing funnel concepts
                  • 3. Customer journey and buyer behavior
                    • 4. Principles of digital marketing
                      Social Media Marketing- Social media strategy
                      • 1. Platform selection and targeting
                        • 2. Community building and engagement
                          • 3. Social media campaign execution
                            Content Marketing- Content creation and strategy
                            • 1. Content strategy development
                              • 2. Storytelling and messaging
                                • 3. Content planning and distribution
                                  Emerging Technologies & AI in Marketing- AI-driven marketing
                                  • 1. Automation and optimization trends
                                    • 2. AI tools in digital marketing
                                      • 3. Machine learning applications
                                        Search Engine Optimization (SEO) & Paid Search- Search marketing
                                        • 1. Google Ads / PPC basics
                                          • 2. SEO fundamentals
                                            • 3. Keyword research
                                              Market Research & Strategy- Research and planning
                                              • 1. Digital research methods
                                                • 2. Setting marketing objectives
                                                  • 3. Competitive analysis
                                                    • 4. Audience segmentation and personas

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