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IBM P8010-804 : IBM Campaign - Cross Channel Marketing Technical Mastery v1

P8010-804

Exam Code: P8010-804

Exam Name: IBM Campaign - Cross Channel Marketing Technical Mastery v1

Updated: Aug 19, 2026

Q & A: 0 Questions and Answers

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IBM P8010-804 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Design and Execution- Campaign flow design
  • 1. Flowchart creation and execution logic
    • 2. Campaign optimization techniques
      - Audience segmentation
      • 1. Targeting strategies
        • 2. List management and selection rules
          Topic 2: Reporting and Optimization- Campaign performance analysis
          • 1. Reporting tools and dashboards
            • 2. KPIs and measurement techniques
              - Optimization techniques
              • 1. A/B testing concepts
                • 2. ROI improvement strategies
                  Topic 3: Cross-Channel Marketing Integration- Data integration
                  • 1. Data sources and ETL concepts
                    • 2. Integration with IBM Marketing Platform
                      - Channel configuration
                      • 1. Email and outbound campaign setup
                        • 2. Multi-channel orchestration
                          Topic 4: IBM Campaign Architecture and Administration- Installation and configuration
                          • 1. Environment setup and prerequisites
                            • 2. User and security configuration
                              - System architecture and components
                              • 1. Marketing platform integration
                                • 2. IBM Campaign server and flowcharts

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