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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 consumption and entitlements
|
| Topic 2: Agentforce & AI Innovation | 11% | - Marketing agents
|
| Topic 3: Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Topic 4: Consent | 13% | - Consent record management
|
| Topic 5: Platform Setup & Governance | 13% | - Business Units and governance
|
| Topic 6: Analytics & Performance Insights | 8% | - Reporting and analytics
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question #1
Northern Trail Outfitters wants to configure its SMS channel so that when a customer replies to a promotional text with a custom question, the interaction is automatically handed off to an AI agent for ongoing support.
Which configuration should a Marketing Cloud Next Consultant implement to handle this inbound response?
A. Omni-Channel flow to route the inbound Messaging Session to the AI agent
B. Assignment rule on the Messaging Session object to route the session to the AI agent
C. Record-triggered flow on the Messaging Session object to route the session to the AI agent
Question #2
Employees at an online retailer want to use AI to gain insights into existing business accounts and identify buyer group members to nurture.
Which Marketing Cloud Next Agent should they deploy?
A. Agentforce Employee
B. Account Discovery
C. Segment Creation
Question #3
A Marketing Cloud Next Consultant wants to automate opt-in consent creation when new contacts are added to Salesforce.
What should the consultant use to ensure consent records are created and updated reliably?
A. A direct insert into the Messaging Consent data lake object (DLO) that is mapped to the Communication Subscription Consent data model object (DMO)
B. A record-triggered flow using the MessagingConsentV2 core action that is configured to run on both create and update
C. A Data 360-triggered flow using the standard Create Consent action that is triggered on the Contact Point Email data model object (DMO)
Question #4
Which permission sets are required for a System Administrator to perform basic setup?
A. Data 360 Activation Manager and Marketing Cloud Admin
B. Data 360 Architect and Marketing Cloud Manager
C. Data 360 Architect and Marketing Cloud Admin
Question #5
Northern Trail Outfitters would like customers to choose whether they receive product updates by email or SMS for a given subscription, like newsletters or events.
Which data model object (DMO) stores the customer's consent status for each subscription and channel?
A. Communication Subscription
B. Communication Subscription Consent
C. Contact Point Consent
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: B |
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