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IBM M1000-008 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Watson Marketing Solution Overview | 25% | - Watson Marketing portfolio and components - Core capabilities and use cases - Architecture and deployment models |
| Topic 2: Customer Needs & Solution Positioning | 30% | - Value proposition and ROI discussion - Align solutions to marketing objectives - Identify customer business challenges |
| Topic 3: Sales & Competitive Strategy | 20% | - Sales engagement and closing strategies - Licensing and pricing models - Competitive landscape comparison |
| Topic 4: Technical & Functional Knowledge | 25% | - Integration with IBM ecosystem - Cloud and on-premise options - Key features and differentiators |
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