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HP HP2-B102 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: HP Imaging and Printing Technologies & Products | 30% | - HP supplies portfolio and cartridge technology - HP laser and inkjet printing technologies - HP hardware and MFP solutions overview |
| Topic 2: Sales Process and Techniques | 25% | - Consultative sales methodology - Upselling and cross-selling strategies - Handling objections and competitive positioning |
| Topic 3: Solutions and Services | 25% | - HP managed print services (MPS) - Value-added services and support offerings - Software tools and management utilities |
| Topic 4: Industry Trends and Customer Needs | 20% | - Customer business challenges and pain points - Imaging and printing market trends - Identifying customer segments and requirements |
HP Imaging and Printing Sales Fundamentals Sample Questions:
Question #1
What is the best reason for using color in the marketplace?
A. to better distribute toner usage
B. to make it possible to print from the same printer that is used for black and white, thus reducing production costs
C. to demonstrate to clients that your business is prosperous
D. to establish brand recognition and an identity in the marketplace
Question #2
What is the HP Print Cost Estimator?
A. an HP internal tool that allows the account manager to train HP partners on cost-per-page calculations
B. a print management solution that monitors HP color printers for cost estimations and reports
C. a free tool that enables HP partners and customers to perform print cost analyses for their own documents before printing
D. software sold by HP distributors that allows the creation of supply contracts, including a print cost overview
Question #3
What is a function of the HP Universal Print Driver?
A. Automatically sends orders for HP Genuine Supplies
B. Finds available printers and provides options to print to them
C. Secures the printer from network hackers
D. Automatically finds printers on the internet
Question #4
What should a business do before deciding to print in-house?
A. Determine if they can get a bulk discount on glossy paper
B. Use the HP Print Cost Calculator to determine if printing a job in-house is cost-effective
C. Find a contractor to create the design
D. Hire a local print shop employee on a contract basis to help develop in-house material
Question #5
Which statement is true about initial contacts between a customer and a business?
A. Most initial contacts occur through documents.
B. Most initial contacts result in a purchase.
C. Most initial contacts are face to face
D. Most initial contacts occur during the day.
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: C | Question #3 Correct Answer: B | Question #4 Correct Answer: B | Question #5 Correct Answer: C |
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