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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:
1. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?
A) In the 'Email' activity properties for the first email.
B) In the properties of the initial 'Audience Qualification' event.
C) In a 'Condition' activity at the beginning of the journey to check the date.
D) In the Journey Properties, before entering the canvas.
2. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?
A) Expression fragments and Content fragments
B) Header fragments and Footer fragments
C) Email fragments and SMS fragments
D) Static fragments and Dynamic fragments
3. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?
A) Enrich
B) Split
C) Audience
D) Exclude
4. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?
A) They remain in the 'Wait' activity indefinitely.
B) They are allowed to complete the 'Wait' activity and then proceed to the next step.
C) They are permanently stopped at their current position and will not proceed further.
D) They are immediately moved to the 'End' of the journey.
5. A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)
A) A 'Condition' activity in each journey to check the last contact time.
B) A journey-level property to cap entrances.
C) A global Frequency Rule defining the 1-message-per-day limit.
D) A suppression list containing all recently contacted customers.
E) A "Promotional" category applied to all relevant messages.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C,E |
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