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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business Analysis | 34% | - Use Solution Design Reference to understand available data - Analyze data to answer business questions - Understand conversion funnels and business analysis concepts - Identify appropriate reporting strategy based on business needs - Interpret report data, draw conclusions, identify anomalies |
| General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Understand dimensions, props, evars and events - Basic troubleshooting and tool navigation |
| Segmentation and Calculated Metrics | 19% | - Create and configure basic segments following best practices - Share segments across the organization - Apply segments to projects and components - Build and use calculated and segmented metrics |
| Reporting and Dashboarding for Projects | 38% | - Choose appropriate visualizations for different scenarios - Schedule, share and manage projects for users/groups - Create and customize visualizations and reports - Combine dimensions, metrics, date ranges and segments - Compare and use Fallout and Flow visualizations - Report on marketing campaign performance |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question 1
When given a business question on improving user engagement, what factors should be considered in the reporting strategy? (Choose Three)
A. Color schemes of the report
B. User demographics
C. Frequency of data collection
D. Types of user interactions
E. Time of user activity
Question 2
In business analysis, what is a conversion funnel primarily used to understand?
A. The relationship between different data sets
B. The graphical representation of data
C. The effectiveness of marketing campaigns
D. The customer journey from awareness to purchase
Question 3
How does applying the process to create a visualization benefit the end-user in terms of data analysis?
A. Reduces the amount of data storage required
B. Simplifies complex data sets into understandable formats
C. Allows for manual data entry
D. Eliminates the need for data security
Question 4
What is a primary advantage of using calculated metrics in data analysis?
A. They allow for customized data interpretation.
B. They reduce the volume of data storage.
C. They eliminate the need for data segmentation.
D. They simplify data collection processes.
Question 5
To ensure the effectiveness of segments applied to projects, it is crucial to _______.
A. frequently change the segments
B. apply segments only to large data sets
C. use as many segments as possible
D. align the segments with project objectives
Solutions:
| Question 1 Answer: B,D,E | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: D |
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