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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
How often must you review and assess a client's taxonomy for maintenance?
A. Quarterly
B. Daily
C. Yearly
D. Weekly
Question #2
A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
A. Use Taxonomy Management in the Partner User Interface.
B. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
C. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D. Submit Taxonomy Maintenance requests to My Oracle Support.
Question #3
Which of the following is a real world use case for a search campaign?
A. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C. Ensure customers receive relevant offerings when landing on the site page.
D. Leverage the device-bridging technology to find users across their devices.
E. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
Question #4
Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A. Native apps using BlueKai SDKs using web view
B. OTT box without web view
C. Hybrid apps using a web view
D. Desktop and mobile web sites
E. Native apps using BlueKai SDKs without web view
Question #5
Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A. Self-service OnRamp
B. Managed classification
C. Corporate classification
D. Self-classification
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: A | Question #3 Correct Answer: A | Question #4 Correct Answer: A,C,D | Question #5 Correct Answer: A |
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