Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Email Preference Center and Dynamic Public List
B) Static Public List and Automation Rule
C) Salesforce Engage and CRM Visible List
D) Email Preference Center and Static Public List

2. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create an automation rule to assign to a lead queue when the qualification criteria is met.
B) Create a completion action to assign to a lead queue when a high-value form is submitted.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

3. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Undelete matching prospects from the Recycle Bin
B) Permanently delete prospects
C) Assign prospects to an existing user
D) Create new custom fields and populate field values

4. LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A) Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two
B) Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >
C) Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and
D) Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

5. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A) Associate visitor activity to a prospect on form submission.
B) Capture complete demographic information about an anonymous visitor.
C) Track the prospect's click path through the website's content.
D) Trigger page actions to occur when a prospect visits a certain URL.

Solutions: