Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce Email Essentials (EEB101) Sample Questions:

1. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A) Use the Import Wizard to overwrite the records in the data extension.
B) Use the Import Activity to overwrite the records in the data extension.
C) Use the Import Wizard to add new records into the data extension.
D) Use the Import Activity to add new records into the data extension.

2. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
B) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
C) Subscriber Key determines what update types will be available when importing data
D) Subscriber Key and Primary Key are interchangeable terms
E) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

3. Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

A) Keep total weight with images at 800KB or lower.
B) Use one file type for all images in the email.
C) Rely on image-only emails to engage subscribers
D) Increase DPI and file size for image display.

4. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
B) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
C) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
D) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

5. Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

A) Send Count
B) Hyperlinks
C) Subject Line
D) From Name

Solutions: