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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals |
| Subscriber & Data Management | 25% | - Import/export and data quality - Data extensions and list management - Segmentation and audience creation - Subscriber status and preferences |
| Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Email Studio tools and editors - Dynamic content and personalization |
| Tracking & Reporting | 10% | - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards |
| Sending & Automation | 20% | - Triggered emails and transactional sends - Automation Studio basics - Journey Builder fundamentals - Guided sends and user-initiated sends |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A. Publication Lists
B. Reply Mail Management
C. Parameter Management
Question 2
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
A. Sender Profile
B. Delivery Profile
C. Send Classification
Question 3
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
A. The entry sources data extension has a primary key and subscriber key.
B. The Update Contact Activity us used to make status updates.
C. The Update Contact Activity Is used to make status updates.
Question 4
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
A. Smart capture block
B. Einstein content block
C. Interactive Email Form block
Question 5
An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
A. Write a query to create a filtered data extension.
B. Create a data filter on the data extension.
C. Filter the .csv file before import.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |
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