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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 2: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 3: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 4: Retail Economics and Supply Chain | - Business Operations
|
| Topic 5: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 6: Assortment and Space Management | - Retail Optimization
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What is the benefit of tracking SOW for a Retailer in a particular category?
A) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
2. What does price elasticity measure in the context of pricing strategies?
A) How sensitive customer demand is to price changes
B) How seasonal trends affect customer demand
C) The impact of advertising on sales volume
D) The relationship between product quality and customer satisfaction
3. When showing the size of prize, what factors are good to keep in mind?
A) Be sure to include comprehensive analytics.
B) Make sure it's reasonable and show the math on how to achieve the plan.
C) Don't show the math, not necessary.
D) Make sure it's a high enough number to get their attention.
4. What are the primary data sources for shopper insights?
A) Retailer Loyalty
B) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
C) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
D) Retailer Loyalty Data and Syndicated Panel Data
5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?
A) ACV Weighted Distribution / Total Sales
B) Total Sales / ACV Weighted Distribution
C) Total Sales x ACV Weighted Distribution
D) ACV Weighted Distribution - Total Sales
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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