Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)

2. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 2
B) 1
C) 0
D) 3

3. The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 4
B) 1
C) 0
D) 3

4. Which three statements describe Overarching Entities? 03m 23s

A) The values of these entities are stored at the workspace level, rather than the data stream level
B) When needed, these entities can act as a main entity, replacing the original one.
C) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
D) These are mappable dimensions that are present in each and every dataset type
E) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

5. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) The source file does not contain the media Buy entity
B) Main entity is not mapped
C) The file does not contain any measurements (dimension only)
D) All mapped Measurements for a given row have values equal to zero

Solutions: