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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
A. Exact number of users that will be classified into each category
B. Offline file structure and content
C. Granularity of taxonomy categories
D. Total volume of categories that they anticipate in their taxonomy
Question 2
Which of the following is an example of deterministic matching of identities?
A. Making an ID match based on IP address
B. Making an ID match based on operating system
C. Making an ID match based on device type
D. Making an ID match based on browser type
E. Making an ID match based on an email address used to log into multiple devices
Question 3
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A. The old rules must be purged prior to running the newly created rule.
B. You must wait at least thirty minutes after creating a classification rule to start using it.
C. It takes one week after rule creation for data to be mapped to prescribed categories.
D. In addition to the classification rule, you also need to configure a chint rule.
Question 4
Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
A. The apps support different IDs.
B. The apps receive data via different win frequencies.
C. The apps are ranked different priorities.
D. The apps use different delivery methods.
E. You cannot create a single campaign to deliver to multiple app partners.
Question 5
Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A. Dynamic creative optimization | flat fee
B. Search | % of spend
C. Social | real-time bidding
D. Email | auction
E. Site optimization | flat fee
F. Media targeting | cost-per-stamp
Solutions:
| Question 1 Answer: A,C,D | Question 2 Answer: E | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: B |
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