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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Flowchart Design and Execution | - Flowchart execution and scheduling - Process box configuration (Select, Extract, Snapshot, etc.) |
| Topic 2: IBM Unica Campaign Fundamentals | - Campaign architecture and components - Campaign objects and flowcharts |
| Topic 3: Offers and Campaign Execution | - Offer creation and management - Offer lists (static, smart, parameterized) |
| Topic 4: Tracking and Performance Monitoring | - Response tracking mechanisms - Campaign performance analysis |
| Topic 5: Data Management and Segmentation | - Audience selection and segmentation - Data extraction and filters |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. What information is used to determine if response data in Unica Campaign should be recorded?
A) Attributes of Interest, ID information, and Response codes
B) Response codes
C) Attributes of Interest
D) ID information
2. In Unica Campaign, where do you navigate to access the Advanced Settings that allow you to manage some Unica Campaign settings and server optimization features?
A) Go to the Summary tab of the campaign.
B) Open the flowchart in Edit mode and select Options.
C) View the flowchart in View mode and select Run.
D) Open the flowchart in Edit mode and select Admin.
3. How does a customer view log files for a Unica Campaign flowchart?
A) While viewing the flowchart in View mode, select Run > View Log.
B) Open the flowchart in Edit mode and select Options and the View Log.
C) Navigate to the Analytics menu and run the Log File report.
D) Log files can only be viewed by administrators.
4. What is a recommended part of the planning process for a customer in order to install Unica Campaign?
A) Create Campaigns
B) Install Cognos
C) Hardware and software environment and Unica hardware sizing parameters.
D) Configure the Unica Marketing platform parameters.
5. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?
A) Define audience levels.
B) Configure audience process.
C) Configure table mappings.
D) Configure response processes.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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