Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A) False
B) True

2. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

3. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
B) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
C) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
D) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

4. If someone opt-out's do we need to delete this Prospect record?

A) Yes, it is restricted by law
B) False. It is restricted by law not to email them, but we still can track the activity

5. Select available Social Posting Connectors

A) Zone
B) Linkedln
C) Twitter
D) Tumblr
E) Instagram
F) Facebook
G) WhatsApp

Solutions: