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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting | 32% | - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively |
| Topic 2: Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios |
| Topic 3: Distribution | 12% | - Curate available fields within reports and dashboards - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management |
| Topic 4: Components | 30% | - Translate business questions into relevant components - Build non-admin components to address business requirements - Create subsets of data using components and filters |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question #1
An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:
A. Summary Change
B. Flowchart Visualization
C. Text
D. Summary Number
Question #2
Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:
A. Apply a calculated metric for cross-channel activity.
B. Use the Segment Overlap feature.
C. Reprocess the data ingestion rules.
D. Enable identity resolution using the customer email address.
Question #3
Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:
A. Segment Overlap
B. Attribution Model
C. Calculated Metric
D. Summary Table
Question #4
Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:
A. Recreate the calculated metric using campaign event types.
B. Apply a fallback metric for revenue tracking.
C. Enable cross-channel campaign tracking.
D. Map the correct campaign events to the revenue metric.
Question #5
What filter container would you use for isolating a behavior in a specific section of your website?
Response:
A. Event container
B. Person container
C. Session container
D. Audience container
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: B | Question #3 Correct Answer: A | Question #4 Correct Answer: D | Question #5 Correct Answer: A |
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